AI answers your buyer’s question without naming you.
Ask a model about your own category and it lists three competitors. I structure your pages so the answer comes out of yours, with your name attached.
Why the answer names someone else.
The click is disappearing.
Your buyer asks a model instead of typing a query, reads the answer it gives, and never sees the ten blue links you optimised for.
Models quote what they can parse.
A page built out of nested divs and text baked into images gives a model nothing to lift. Structure, a clear question, and a direct answer give it a paragraph to quote.
You cannot win a question you never answer.
Most sites describe a product. An answer engine is looking for the sentence that answers the question your buyer actually asked, in the words they asked it.
What I actually change.
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Structured data that matches the page
Organization, Person, Service, FAQPage and breadcrumbs, wired into one entity graph so a crawler knows what the company is and who stands behind it, instead of nine disconnected blobs.
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Answers written to be lifted
The question goes in a heading and the answer goes in the first two sentences under it. No preamble for a model to wade through before it reaches the part worth quoting.
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Crawlable to the machines that matter
A robots.txt that lets GPTBot, ClaudeBot and PerplexityBot in, a sitemap that stays current on its own, and content that renders in HTML rather than after a JavaScript bundle.
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Entity signals off the page
The profiles, mentions and links that tell a search engine which company owns your name. Most AEO packages skip this part, and it is the part that decides whether you show up at all.
How you tell whether it worked.
I record the answers first: the same prompts, in the same models, before anything changes. After the work we run them again and you see where your name now appears and where it still does not. No agency dashboard, just the transcripts.
AEO questions, answered.
SEO earns a link in a list. AEO earns a sentence inside the answer. The work overlaps — both want a fast, crawlable, well structured page — but AEO optimises for being quoted rather than being clicked.
No, and anyone who guarantees it is selling you something. Models change and none of them publishes a ranking. What I can do is remove every reason a model has to skip you, then measure the difference on the same prompts.
The opposite. Structured data, fast pages and clear answers are what classic SEO has asked for all along. AEO is that same work, aimed at a reader that happens to be a model.
Weeks, not days. Models refresh their view of the web on their own schedule, and a brand new domain waits longer than an established one.
Ask a model about your category.
Send me what it said and your URL. I reply within a day with why it named them and not you.
Get an AEO audit